Roach was hatched outside a small farmyard near Pensacola, Florida (yep, he’s a native). He migrated to Lakeland where he remained until 18. Roach began his radio career in Daytona Beach before moving to Athens, Georgia (Go Dawgs!) to pursue a major in … keg stands! Somehow, he got hired at a radio stations in Ft.Walton Beach, Florida, and Knoxville, Tennessee, where he remained cold and dormant until 2006. Roach had enough chilly weather and decided to crawl into Ft. Myers – where he has been spotted in kitchens at a number of bars and restaurants throughout Southwest Florida. Today, our favorite “little insect” can be seen (and heard) crawling around the 93X studios weekdays from 10AM-2PM!